The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations
Welcome to The Breakthrough Hiring Show! We are on a mission to help leaders make hiring a competitive advantage.
Join our host, James Mackey, and guests as they discuss various topics, with episodes ranging from high-level thought leadership to the tactical implementation of process and technology.
You will learn how to:
- Shift your team’s culture to a talent-first organization.
- Develop a step-by-step guide to hiring and empowering top talent.
- Leverage data, process, and technology to achieve hiring success.
Thank you to our sponsor, SecureVision, for making this show possible!
The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations
EP 68: How job boards are shifting to programmatic performance-based advertising. TikTok Demand Creation vs. Website Capture w Steven Rothberg
In this episode James Mackey and our guest Steven Rothberg, Founder of College Recruiter, share insights on the future of job boards. James and Steven explore how job boards are evolving to programmatic performance-based advertising and debate the effectiveness of TikTok demand creation versus website capture. They also discuss the importance of quality in a conversion rate approach, understanding the sources of your ads, and evaluating the effectiveness of popular job boards in the tech industry.
Join us for an engaging conversation on the future of job boards and how to optimize your recruiting strategies.
04:39 How job boards are shifting to programmatic performance-based advertising
05: 50 What programmatic performance-based advertising means
19:20 How do you make sure you’re getting quality from a conversion rate approach
29:00 TikTok Demand Creation vs. capture on the website.
Programmatic recruitment advertising : Appcast; PandoLogic; Radancy; Joveo; JobAdX
Thank you to our sponsor, SecureVision, for making this show possible!
Our host James Mackey
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