The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations

EP 68: How job boards are shifting to programmatic performance-based advertising. TikTok Demand Creation vs. Website Capture w Steven Rothberg

March 30, 2023 James Mackey: Recruiting, Talent Acquisition, SaaS, Tech, Startups, growth-stage, RPO, James Mackey, HR, Human Resources
The Breakthrough Hiring Show: Recruiting and Talent Acquisition Conversations
EP 68: How job boards are shifting to programmatic performance-based advertising. TikTok Demand Creation vs. Website Capture w Steven Rothberg
Show Notes

In this episode James Mackey and our guest Steven Rothberg, Founder of College Recruiter, share insights on the future of job boards. James and Steven explore how job boards are evolving to programmatic performance-based advertising and debate the effectiveness of TikTok demand creation versus website capture. They also discuss the importance of quality in a conversion rate approach, understanding the sources of your ads, and evaluating the effectiveness of popular job boards in the tech industry.

Join us for an engaging conversation on the future of job boards and how to optimize your recruiting strategies.

04:39 How job boards are shifting to programmatic performance-based advertising

05: 50 What programmatic performance-based advertising means

19:20 How do you make sure you’re getting quality from a conversion rate approach

29:00 TikTok Demand Creation vs. capture on the website.

Programmatic recruitment advertising : AppcastPandoLogic; Radancy; Joveo; JobAdX











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Our host James Mackey

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